Creative Strategist

• Write scripts for Facebook and Instagram video ads
• Study weekly ad performance, understand why ads work, and turn insights into new creative concepts
• Write 60–90 second founder-style ads
• Write short-form scripts for creators filming on their phones
• Write scripts designed for AI-generated video
• Create variations based on winning ads, hooks, angles, and messaging
• Provide simple visual directions for each script through Slack
• Write approximately 100 video ad scripts per month initially, scaling to around 200/month by December
• Analyze ad performance and identify effective messaging, hooks, and angles
• Adapt winning concepts into multiple non-repetitive variations
• Collaborate with the creative/performance team through Slack

Creative Strategist jobs in South Africa

Video Ads Copy Creative Strategist