Creative Strategist

• Lead and develop Aperture’s Creative Strategists
• Lead senior creative conversations with clients
• Set the standard for creative strategy, copy and briefing
• Write and edit hooks, scripts, headlines and messaging
• Use AI to improve research, ideation, analysis and iteration
• Build clear hypotheses and structured creative experiments
• Review performance and turn results into the next round of ideas
• Raise the quality bar across UGC, video, static and creator-led work
• Build systems for capturing learnings and improving creative over time
• Spot trends, behaviours and cultural shifts early and judge their relevance
• Turn customer research, jobs to be done and performance data into strong creative angles
• Work closely with Pod Leads and Growth teams to connect creative with wider performance
• Lead Aperture’s performance creative function and raise the standard of creative work across the company

Creative Lead

• Own traffic source growth and set long-term and tactical creative plans and priorities
• Guard creative health across channels, structures, angles, and testing frameworks
• Develop creative concepts across placements and platforms
• Reduce risk, spot issues early, and recover quickly from campaign drops
• Monitor the market, competition, and trends and turn gaps into opportunities
• Work daily with the Creative Lead and Media Buyers to plan, test, and scale
• Mentor and guide performance creatives, editors, and designers
• Drive product performance across channels through creative direction and testing strategy
• Shape user response through clear storylines and winning creative elements
• Lead innovation through new formats, trend prediction, and workflow automation