Creative Strategist

• Own creative strategy across organic social, paid acquisition, UGC, creators, and launches
• Develop concepts and write briefs for Instapacks, drops, partnerships, and seasonal moments
• Write hooks, scripts, and copy direction for the team and creators
• Direct the output and priorities of the social team, freelancers, and production partners
• Partner with Leonhart and in-house creators on content and distribution
• Review creative before publication and provide improvement notes
• Build a repeatable process for producing, reviewing, publishing, and testing creative
• Run the paid-social testing roadmap and adapt winning UGC for paid
• Turn collector behavior, reviews, customer insights, and cultural moments into content
• Maintain a rolling content and launch calendar and extend launches beyond week one
• Use performance data to determine which concepts, hooks, formats, and creators to scale
• Send a weekly creative performance recap
• Set and protect Rare Candy’s voice and visual approach
• Work with the Director of Growth and CEO on brand positioning and messaging
• Audit six months of organic and paid content, establish a weekly creative rhythm, and create initial briefs
• Build a dependable weekly creative pipeline, structured paid-creative testing program, creator/UGC system, launch concept backlog, and weekly performance report
• Develop Rare Candy’s recognizable brand voice and look and lead creative across Growth over time

Senior Creative Lead – Growth

• Assist in preparing proposals, presentations, and collateral
• Maintain marketing databases and resource materials
• Coordinate with team members and vendors
• Support research and special projects
• Learn pursuit processes, tools, and standards