Customer Retention Specialist

• Oversee production for direct mail, digital, and telemarketing marketing efforts
• Collaborate with internal marketing/support teams and vendors to produce cost-effective member communications
• Track, monitor, and analyze results for marketing programs
• Use campaign results to continually improve performance and achieve key objectives
• Prepare internal communications for AAA personnel regarding member and vendor questions
• Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative across platforms
• Ensure marketing campaigns are executed on time and within budget
• Execute strategies to achieve incremental member growth across membership categories
• Create an annual marketing plan and budget with management
• Track actual results against forecasts and recommend improvements
• Collaborate with third-party telemarketing vendors to maximize performance and achieve renewal goals
• Partner with Corporate Marketing, Consumer and Market Research, and third parties to improve communications, renewal rates, member growth, and brand consistency

Customer Retention Specialist jobs in Ohio

Membership Retention Specialist