Customer Success Manager

• Design and develop lifecycle communication programmes across registration, activation, engagement, retention, churn prevention, reactivation and high-value client treatment
• Analyse customer behaviour and identify drop-off points, education needs, reassurance needs and product or communication opportunities
• Build communication journeys based on audience segments, behavioural triggers, client activity, product usage and business priorities
• Define messages, channels, timing and calls-to-action for client segments and lifecycle stages
• Own cross-channel CRM communication across email, push, in-app messages, website/platform touchpoints, chat, WhatsApp/messengers, and relevant sales or support touchpoints
• Create client-facing copy and content for lifecycle campaigns, onboarding flows, retention journeys, reactivation campaigns and educational sequences
• Develop message logic, talk tracks, macros and communication guidelines for sales and customer support teams
• Collaborate with product, BI, engineering, sales, support, compliance and regional teams
• Define CRM data and segmentation needs, behavioural signals, triggers and client attributes
• Run continuous testing and optimisation of lifecycle campaigns
• Monitor and report CRM flow and campaign performance, identifying what to improve, scale or stop
• Maintain consistent tone of voice across client communications and adapt communication for regions and client segments
• Ensure client-facing communication meets relevant compliance and legal requirements

Customer Success Manager jobs in Cyprus

CRM & Lifecycle Marketing Lead