Digital Marketing

• Lead strategy, execution, and optimization across Banner Health's owned and organic digital marketing channels
• Develop integrated digital channel strategies across email, social media, SEO/AEO, web, and emerging channels
• Orchestrate cross-channel campaigns and coordinate timelines, responsibilities, messaging, and success metrics
• Own enterprise email marketing strategy, campaigns, lifecycle communications, segmentation, automation, deliverability, and optimization
• Own organic social media strategy, content calendars, community management, governance, brand voice, social listening, and vendor relationships
• Lead SEO/AEO strategy, technical SEO, on-page and content optimization, local search, keyword research, competitive analysis, and organic search performance
• Explore and pilot emerging channels, influencer partnerships, user-generated content, interactive experiences, and AI-powered marketing capabilities
• Establish measurement frameworks and KPIs; analyze performance and drive conversion rate optimization, testing, and continuous improvement
• Recruit, lead, coach, and develop a high-performing digital marketing team
• Manage digital marketing budgets, technology platforms, vendors, agencies, contracts, and performance accountability
• Partner with Content Strategy & Operations, MarTech & Digital Experience, media teams, Consumer Insights & Marketing Operations, Brand, Compliance, Communications, and service line marketing teams
• Serve as digital marketing subject matter expert and strategic advisor to organizational leadership

Explore Director of Digital Marketing at Banner Health. Review requirements and application details.