Digital Marketing

• Formulate recommendations for paid search campaigns, SEO, and ecommerce opportunities
• Plan and execute paid search strategies, including Display and Remarketing, SEO, and Direct channels
• Build multilingual SEM campaigns, including keywords, ad copy, and ad extensions
• Execute promotions for paid search campaigns
• Collect and manage data from clients and third parties and reevaluate the data used
• Manage web analytics related to ecommerce and communicate relevant information to team members, executive leadership, and cross-functional partners
• Ensure ecommerce initiatives are implemented across different channels
• Execute experiments in collaboration with Client Managers
• Work with Content Managers to enhance, translate, and define communication strategies through paid search and performance online marketing initiatives
• Research and analyze digital marketing topics and challenges
• Support development of tools and products to automate, enhance, and scale paid search activities
• Serve as digital marketing consultant and product expert in on-site customer training initiatives
• Monitor current events, media trends, and target-market industry trends affecting the business
• Align strategies and activities with clients' business objectives, including load factor, yield, route market share, cost of sales, and revenue targets
• Shift activities toward deeper analysis while streamlining tactical work
• Contribute to new product development, process automation, and process improvement
• Pursue new knowledge through experiments, research, and conference attendance, and identify new data sources to enhance performance

Digital Marketing jobs in Bulgaria

Digital Marketing Specialist