Digital Marketing

• Own the digital ecosystem end to end across paid media, CRM, websites, SEO, analytics, reservations, and guest acquisition
• Build scalable systems supporting future restaurant openings for Barcelona Wine Bar and Corsica Wine Bar
• Plan, launch, and manage paid media campaigns, beginning with Meta and paid search
• Own paid media budgets, targeting, and optimization
• Build and deploy email and SMS campaigns for a database of roughly 500,000 records
• Manage segmentation, scheduling, deliverability, and list health
• Build and maintain attribution infrastructure connecting GA4 with POS and reservations data from SpotOn and Tock
• Tie spend and content to actual guest visits
• Own marketing reporting and dashboards and provide actionable insights and recommendations
• Manage the marketing technology stack, including the data warehouse and CRM/email platform
• Evaluate new marketing tools as the team scales
• Oversee web analytics, SEO, and conversion opportunities
• Partner with outside developers or agencies as needed
• Manage local directory listings and Google Business Profiles across all locations
• Establish the digital ecosystem for new restaurants, including listings, GA4, GBP, and tracking
• Manage outside vendors and hold spend accountable to results

Digital Marketing jobs in Connecticut

Digital Marketing Manager