Digital Marketing

• Own social media and paid advertising for a debate and speech education company serving students across Greater China and Southeast Asia
• Develop and execute content strategy across Facebook, Instagram, and LinkedIn
• Audit current social channels and develop a growth strategy focused on inquiries and engagement
• Generate content ideas for parents and students in target markets
• Manage content production by obtaining footage, photos, testimonials, and program updates from coaches, staff, and students
• Manage the content calendar and schedule posts during Hong Kong Time peak engagement windows
• Design static graphics in Canva for ads, carousels, stories, and promotional materials
• Brief and coordinate with the in-house video editing team
• Collaborate with the in-house graphic designer on complex branding assets
• Plan, launch, and optimize paid campaigns on Facebook, Instagram, and LinkedIn
• Monitor engagement, respond to direct messages and comments during core hours, and track weekly analytics
• Write marketing copy translating educational value propositions for target families
• Liaise with marketing and post-production teams to meet deadlines
• Participate in daily async check-ins and weekly strategy syncs
• Build repeatable workflows and systems that reduce manual oversight

Digital Marketing jobs in Malaysia

Digital Marketing Manager