Digital Marketing

• Build, launch, manage, and optimize digital advertising campaigns across Google Ads, Meta, and programmatic DSPs
• Conduct detailed campaign performance evaluations and improve CPA, ROAS, conversion rates, and overall advertising effectiveness
• Implement, troubleshoot, and maintain conversion tracking and attribution solutions using GA4, GTM, Google Ads, Meta Pixel, and CAPI
• Perform deep-dive analysis across advertising platforms, website analytics, and customer conversion data
• Identify campaign expansion, budget reallocation, cross-channel advertising, and upsell opportunities
• Develop cohesive cross-channel strategies across Google, Meta, and programmatic channels
• Develop actionable performance insights and recommendations for internal teams and client-facing discussions
• Diagnose and resolve tracking discrepancies, conversion reporting issues, campaign delivery challenges, and platform integration problems
• Ensure campaigns comply with advertising policies, internal best practices, budget pacing requirements, and quality standards
• Leverage platform automation, AI-powered bidding strategies, and campaign management technologies
• Partner with Client Experience, Sales, Product, and technical teams to support client growth
• Stay current on advertising platforms, measurement capabilities, privacy regulations, AI-driven optimization, and emerging digital advertising opportunities

Explore Omni-Channel Digital Campaign Manager at Lee Enterprises. Review requirements and application details.