Digital Marketing

• Define and lead digital media strategy for Cirque du Soleil's Americas Resident Shows portfolio
• Lead, coach, and develop Digital Marketing Managers
• Set expectations, assign show portfolios, manage workload, and ensure consistent performance across markets
• Own digital media planning, multi-million-dollar budgets, forecasting, pacing, and allocation recommendations
• Establish standards for paid search, paid social, programmatic, display, video, and emerging channels
• Review campaign structure, bidding, targeting, audience strategy, creative rotation, and optimization decisions
• Build testing roadmaps for creative, messaging, offers, landing pages, audience segmentation, bidding, and channel mix
• Analyze campaign, website, ticketing, and sales performance to improve revenue, conversion, and marketing efficiency
• Strengthen measurement and reporting across platforms, GA4, Google Tag Manager, Looker Studio, pixels, attribution, and conversion tracking
• Partner with marketing, CRM, Social Media, Communications, Creative, Revenue Management, Ticketing, agencies, and Sales teams
• Lead relationships with media agencies, platform partners, and vendors
• Develop annual digital plans, performance forecasts, executive presentations, business cases, and recommendations
• Communicate performance, risks, opportunities, insights, and next steps to teams and leadership
• Evaluate emerging platforms, privacy changes, automation, AI solutions, and industry developments
• Create scalable processes, documentation, operating rhythms, governance, and quality-control practices; lead special projects

Explore Senior Digital Marketing Manager – Americas Resident Shows at Cirque du Soleil Entertainment…. Review requirements and application details.