Digital Marketing

• Set and execute the Digital Marketing vision and roadmap
• Translate business unit goals into strategies supporting premium growth, lead generation, agent engagement and brand awareness
• Serve on the Corporate Marketing & Branding Leadership Team
• Contribute to corporate marketing strategy, budget planning and departmental direction
• Build the business case for continued investment in digital capabilities
• Represent Corporate Marketing & Branding in enterprise digital forums and partnerships
• Lead strategy, governance and performance of GAIG.com and supported subsidiary websites
• Establish content standards, content strategy frameworks and user experience principles
• Own SEO, Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategy and implementation
• Develop and operationalize enterprise marketing measurement, attribution, KPIs, dashboards and executive reporting
• Translate performance data into actionable insights and build data-informed decision-making capabilities
• Oversee the Tableau reporting environment and enterprise analytics tool integrations
• Lead, develop and retain digital marketing and marketing technology professionals
• Set expectations, development plans and accountability; coach team members on growth and career pathing
• Foster collaboration, curiosity and continuous learning
• Align the digital marketing roadmap, investments and service priorities with business unit and user needs
• Collaborate on integrated digital design, brand consistency and creative performance
• Own paid social, analytics and platform tools while supporting organic content and voice strategy
• Advise on digital capabilities and recommend content distribution strategies, advertising platforms, publications and media channels

Digital Marketing jobs in Ohio

Digital Marketing Director