Digital Marketing

• Execute custom-designed digital marketing strategies for a top-producing real estate agent
• Schedule and publish recurring posts across Facebook, Instagram, LinkedIn, and X/Twitter
• Format graphics and short-form videos featuring listings, open houses, market updates, and community highlights
• Draft captions aligned with the agent’s values, investment insights, and local market expertise
• Monitor comments, direct messages, and community interactions daily; escalate buyer and seller leads
• Draft, format, and schedule bi-weekly/monthly email newsletters using real estate CRM and email marketing software
• Incorporate market reports, home valuation tools, featured listings, and home-maintenance advice into broadcasts
• Organize and segment contact lists
• Create social media posts, story templates, open house flyers, and market update graphics using Canva templates
• Promote digital client resources such as valuation pages, mortgage calculators, and buyer/seller guides
• Organize listing photos, property walkthrough clips, and client testimonials in shared cloud drives
• Participate in regular check-ins with the Lead Marketing Strategist
• Monitor email and social media engagement metrics to support strategy optimization

Digital Marketing Virtual Assistant – Real Estate Focus

• Plan, launch, and optimize paid campaigns on Meta, Google, and LinkedIn
• Adjust campaign budgets, targeting, and creative based on performance data
• Collaborate with writers and designers on advertising creative
• Track creative performance and identify effective variations
• Build and send email and SMS campaigns and flows in Klaviyo or Mailchimp
• Test subject lines, messaging, and timing
• Adapt campaigns for English- and Spanish-speaking audiences
• Convert campaign data into clear keep, change, test, or stop recommendations
• Keep content, design, and project managers informed to maintain campaign progress
• Use ChatGPT or similar tools to accelerate work while applying independent judgment
• Own campaigns from launch through optimization, testing, scaling, and reporting

Digital Marketing jobs in South Africa

Digital Marketing Virtual Assistant – Real Estate Focus

Bilingual Digital Marketing Specialist – English/Spanish