Digital Marketing

• Direct the digital engine supporting new-logo acquisition and customer expansion
• Manage a 7-figure digital marketing budget and drive marketing-sourced pipeline across mid-market and enterprise segments globally
• Translate cross-functional briefs into demand generation plans, traffic strategies, and budget recommendations
• Manage paid, email, and digital execution for global campaigns and report results to campaign owners
• Build repeatable playbooks, templates, and intake processes
• Advise campaign owners using performance data
• Partner with Revenue Marketing, Portfolio Marketing, Field, Events, Sales, and Customer Success on launches, strategic accounts, ABM, acquisition, and expansion programs
• Develop integrated multi-channel strategies from awareness through closed-won ARR
• Own always-on paid search, paid social, lifecycle nurture, acquisition, retention, and expansion programs
• Allocate digital budget based on pipeline and bookings and optimize new programs, channels, and creative
• Direct the media agency, manage scope and priorities, and conduct quarterly business reviews
• Build scalable digital and ABM playbooks across segments, regions, accounts, and solution campaigns
• Track full-funnel performance through closed-won ARR and perform pipeline post-mortems
• Manage financial forecasting, pacing, and reconciliation with Finance
• Lead, coach, and develop a team spanning paid media, lifecycle, and digital campaign execution
• Improve the growth operating model, including intake, prioritization, measurement, agency workflows, and decision rights
• Report to the VP, Revenue Marketing

Director, Growth & Digital Marketing

• Build, schedule, and deploy marketing emails, P2P/A2P text messages, press releases, and social media ads
• Execute rapid-response communications when priorities shift
• Leverage AI tools to improve speed, accuracy, and efficiency
• Build and maintain audience lists in HubSpot
• Apply tagging, segmentation, and attribution standards
• Ensure every communication reaches the intended audience
• Publish blog posts and website content through Webflow
• Deploy content through the YAL Action Center
• Coordinate with external vendors on live calls and robocalls
• Support social media publishing as needed
• Support additional Marketing projects as priorities shift
• Identify opportunities to improve workflows and operational efficiency
• Review deployment performance data and identify opportunities to improve future deployments
• Report directly to the Director of Digital Marketing

Digital Marketing Specialist

• Own execution plans and optimization of integrated multi-channel marketing campaigns
• Partner with marketing leadership to plan and implement campaign strategies
• Define campaign objectives, audience targeting, messaging, and execution timelines
• Monitor campaign KPIs including ROAS, CAC, CPA, CTR, conversion rates, and engagement
• Analyze campaign results and identify performance improvement opportunities
• Develop reporting and performance dashboards with Data and Analytics teams
• Present campaign insights and recommendations to marketing leadership
• Improve marketing workflows, campaign efficiency, and reporting processes
• Coordinate cross-functional activities and communicate campaign status, dependencies, and results
• Execute SEO initiatives including keyword research, on-page optimization, technical SEO, and performance monitoring
• Support lifecycle marketing initiatives for customer engagement, onboarding, adoption, and retention
• Stay current on marketing trends, technologies, and AI capabilities; share learnings and best practices

Digital Marketing jobs in Texas

Director, Growth & Digital Marketing

Digital Marketing Specialist

Digital Marketing Manager