Digital Marketing

• Plan, launch, manage and optimize paid digital campaigns across Google Ads, Meta Ads, Facebook, Instagram and TikTok Ads
• Monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost
• Identify underperforming campaigns and reallocate budgets toward stronger audiences, creatives, geographies and channels
• Plan, build and execute email marketing campaigns across customer lifecycle stages
• Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting
• Track email delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated
• Develop structured WhatsApp messaging journeys using approved WhatsApp Business platforms and CRM automation tools
• Help design and operate automated marketing workflows triggered by registration, KYC completion, deposits, trades, inactivity and withdrawals
• Turn marketing objectives into structured campaigns and own delivery from planning through execution and reporting

Digital Marketing jobs in Uruguay

Digital Marketing Specialist