Digital Marketing

• Grow the engaged audience and CRM database through organic and paid channels
• Support growth of event registrations and in-person attendees through digital marketing channels, including tracking and reporting on attendance and engagement
• Manage frequency and distribution of digital marketing campaigns
• Segment audiences based on behaviors and firmographic data
• Measure campaign performance and analyze results to optimize and convert leads into loyal customers, audience members and event attendees
• Craft and test web, ad and email copy, subject lines and CTAs
• Maintain the HubSpot database, including contact management, validation, lists and workflows
• Identify opportunities to improve and support the organization's use of HubSpot
• Update and optimize website content using SEO best practices
• Collaborate with internal stakeholders and external vendors to ensure consistent messaging and alignment across marketing initiatives
• Report to the Digital Marketing Director

Explore Digital Marketing Specialist at GovCIO. Review requirements and application details.