Director

• Own and scale TikTok Shop as a standalone D2C business line
• Develop and execute channel growth strategies focused on revenue and contribution margin
• Establish commercial priorities, performance targets, and operational standards
• Monitor channel performance and adjust growth initiatives based on unit economics
• Own the monthly TikTok Shop P&L, including GMV, costs, and contribution margin
• Evaluate promotional activity, paid media efficiency, and affiliate commission economics
• Develop financial forecasts, growth projections, and commercial investment models
• Manage daily TikTok Shop Seller Center operations, product catalogs, listings, and inventory
• Coordinate product launches and resolve catalog or operational blockers
• Oversee paid media strategy and optimize TikTok GMV Max campaigns and ROAS
• Develop advertising budgets and allocate media spend across SKUs, launches, and promotions
• Maintain promotional calendars and coordinate LIVE shopping events and campaign launches
• Evaluate promotional performance across Latin American markets
• Lead and direct the TikTok Affiliate Manager
• Establish affiliate priorities and evaluate commission economics
• Collaborate with digital, creative, inventory, fulfillment, executive, and digital commerce teams
• Report to the Vice President of Digital and work with executive stakeholders including the Chief Marketing Officer

Explore TikTok Shop Director at Oceans. Review requirements and application details.