Ecommerce

• Create a Connected experience providing a strategic view of the customer and how best to engage
• Lead CRC interface with Web Teams, Marketing, Dealer and Social Teams
• Manage Mobile App (Ford/Lincoln) channel integrations and portal administration
• Own digital tools including Live Chat, SMS, MMS and Messaging
• Evolve messaging platforms including WhatsApp, Apple Messages for Business and RCS
• Define omnichannel experiences and support deployment of Chatbots, Co-Browse, Screen Share and Artificial Intelligence applications
• Align with Ford business units including Analytics, Financial, Pro (Fleet and Commercial) and external suppliers
• Identify opportunities to move from voice to the best digital channel for engagement
• Interface end-to-end data availability and collaborate with reporting and analytics
• Collaborate with IT and business technology teams to deliver integrated omnichannel experiences
• Support production launches, quality releases and feedback processes

Ecommerce jobs in Michigan

Digital Experience Manager