Ecommerce

• Define the Worldwide Workstation strategy for eCommerce and mid-market channels across direct online, marketplaces, online resellers, inside sales, and partner-supported routes
• Assess customer needs, buying behaviors, route economics, and market opportunities to recommend route-to-market approaches
• Partner with WW eCommerce, SMB BU, Marketing, Geo 4P, and Sales teams to align Workstation priorities and growth opportunities with digital and go-to-market plans
• Work with Product Operations to define portfolio, configuration, assortment, lifecycle, availability, packaging, and bundle requirements
• Analyze traffic, conversion, attach rates, average selling price, product mix, margin, sell-through, pipeline, and customer engagement data
• Translate aligned strategies into geo-ready recommendations and playbooks with Business Activation teams
• Define business objectives, success measures, leading indicators, and decision criteria for scaling, adjusting, pausing, or stopping initiatives

Explore Worldwide Workstation eCommerce Lead – Mid-Market Strategy, RTM at Lenovo. Review requirements and application details.