Ecommerce

• Own the Shopify storefront day to day, including themes, templates, sections, navigation, and publishing
• Read Liquid to specify changes, QA developer work, and identify issues caused by theme or app updates
• Build PDP and collection content using metafields and metaobjects
• Audit and manage the Shopify app stack and evaluate performance impact
• Own theme performance, Core Web Vitals, app scripts, and third-party tags
• Run discounts, bundles, promotional mechanics, checkout configuration, Shopify Functions, and checkout extensions
• Use Shopify Analytics and ShopifyQL for analysis
• Own theme releases, including staging, QA, and rollback
• Lead, develop, and hold accountable a small ecommerce team, contractors, and agencies
• Set priorities, remove blockers, and ensure deadlines and deliverables are met
• Own Shopify CVR, AOV, and on-site revenue KPIs
• Lead A/B testing across PDPs, landing pages, collections, and checkout
• Identify customer-journey friction using analytics, session recordings, and heatmaps
• Build and manage a testing roadmap with hypotheses, timelines, and outcomes
• Develop cohort-based journey strategies from first click to repeat purchase
• Design landing page experiences for traffic sources, customer segments, and campaign types
• Translate campaign goals into on-site execution plans with the VP of Marketing
• Prepare the site for promotions, launches, and seasonal initiatives
• Coordinate landing pages, site experience, creative assets, and offer messaging with cross-functional teams
• Own the ecommerce marketing calendar from a site-execution standpoint
• Build campaign landing pages and promotional templates in the theme
• Own catalog quality, accuracy, merchandising strategy, PDP standards, cross-sell and upsell structures, and collection organization
• Optimize listings for conversion and organic search
• Structure variant architecture, product taxonomy, automated collection rules, and metafield-driven specs and fitment data
• Own on-site search and discovery, including filters, synonyms, and merchandising rules
• Own subscription, loyalty, post-purchase upsell, and customer account performance
• Evaluate and implement LTV-focused apps and integrations
• Partner with retention marketing on post-purchase flows, thank-you pages, and upsell sequences
• Use Shopify Flow and similar automation to reduce manual merchandising and lifecycle work

Ecommerce jobs in Ohio

Director of Ecommerce – Shopify