Ecommerce

• Own assigned technical and digital projects from intake through close, creating scope, requirements, workback plans, owners, milestones, dependencies, risks, decisions, and acceptance criteria
• Drive working sessions, follow-ups, status reporting, and handoffs to surface blockers and maintain accountability
• Perform data cleanup, tracker maintenance, requirements reconciliation, platform configuration, tagging, testing, QA, documentation, and issue triage
• Translate business, marketing, and technical needs into actionable tasks and coordinate delivery across ecommerce, CRM/lifecycle, SEO, Brand, Category, Creative, analytics, technology, and external partners
• Build repeatable workflows, project templates, checklists, standard operating procedures, and decision logs
• Build, maintain, and improve Tableau dashboards and reporting views connecting GA4, Shopify, CRM, retention, and other DTC data sources
• Analyze traffic, conversion, average order value, promotions, product and category trends, retention, repeat purchase, lifetime value, onsite behavior, and customer segments
• Use approved AI tools such as ChatGPT and Claude to explore data, identify patterns, assist with formulas and queries, summarize findings, create documentation, and streamline analytical workflows
• Validate AI outputs and underlying data, protect confidential or customer information, document assumptions, and distinguish verified findings from hypotheses
• Reconcile inconsistent sources, maintain metric definitions, investigate data-quality issues, and translate findings into recommendations and next actions
• Execute approved Shopify or Shopify Plus product, collection, merchandising, promotional, navigation, content, and site-experience updates
• Support DTC campaigns from intake through launch by gathering requirements, preparing briefs and assets, coordinating dependencies, and completing platform production work
• Own pre-launch and post-launch QA across products, pricing, promotions, creative, copy, links, tracking, mobile responsiveness, analytics, and customer experience
• Partner with technical teams to investigate Shopify, GA4, Tableau, CRM, and reporting-system breaks or discrepancies
• Define goals, KPIs, data requirements, measurement plans, and post-launch readouts
• Improve tracking consistency through UTM and link taxonomy, tagging requirements, documentation, QA, and dashboard governance
• Support structured testing, maintain an improvement backlog, and produce recurring readouts explaining results and recommended actions

Ecommerce jobs in Tennessee

DTC Ecommerce Ops & Insights Specialist