Ecommerce

• Research, plan, create, build, and launch content on Kay and Kay Outlet websites to encourage browsing, searching, discovery, and conversion
• Ensure content and products marketed across digital marketing channels are cohesive and omnichannel
• Manage, update, and create organic website content to improve Google search rankings
• Partner with the SEO Manager and Search Agency to optimize content based on changing Google Core Web Vitals benchmarks
• Govern third-party marketing tools including BazaarVoice, Medallia, SYTE, Fanreel, Narvar, Tangiblee, Segoma, Decibel, and GroupBy
• Collaborate with the eMerchandising team to create product categories, enhance online search results, and launch new brands and collections
• Perform regular website audits and ensure websites function properly each day
• Escalate and submit tickets for website issues
• Participate in release and general UAT testing and approve new or enhanced functionality
• Work with Creative Services to develop customer-focused, competitive content following brand guidelines
• Evaluate the impact of website content and product assortments to improve customer experience
• Use data insights for future planning and content development
• Collaborate with Marketing, User Experience, Digital Marketing, Social Media, Creative Services, eMerchandising, SEO, and Search Agency teams

Ecommerce jobs in Texas

eCommerce Content Specialist