Ecommerce

• Provides strategic and operational leadership for the university’s website and broader digital experience
• Leads website transformation, information architecture, navigation, content strategy, and ongoing website oversight
• Shapes a modern, accessible, user-centered digital presence serving prospective students, current students, faculty, staff, alumni, and other audiences
• Guides university-wide content governance, website performance, accessibility, search optimization, analytics, and continuous improvement
• Develops strategies to strengthen the university’s digital presence and audience engagement
• Collaborates with University Marketing & Communications, Information Technology, Admissions, Academic Affairs, Student Affairs, and campus content partners
• Serves as a university resource for digital experience strategy
• Provides guidance and training to content contributors
• Recommends solutions that improve the user experience
• Evaluates emerging technologies, including artificial intelligence and conversational search
• Uses data, industry trends, and audience insights to guide the evolution of the university’s digital environment
• Develops relationships, brand strategies, and marketing plans for communicating institutional information
• Develops marketing programs and campaigns aligned with institutional, unit, and program objectives
• Directs marketing projects, including design and production of internal and external publications
• Represents the institution at events and conferences, presenting information about programs and services
• Exercises supervisory authority over at least 2.0 full-time equivalent employees
• Contributes to budget development and forecasting and approves resource allocations within budget parameters

Explore Associate Director, Digital Experience, Web Strategy at Universities of Wisconsin. Review requirements and application details.