Email Marketing Manager

• Build, schedule, and manage email marketing campaigns from start to finish
• Create and maintain email templates for recurring campaigns and marketing initiatives
• Set up campaigns within email service providers
• Manage campaign workflows, timelines, approvals, and execution
• Ensure emails are delivered accurately and on schedule
• Make simple design edits and formatting adjustments within email templates using Chamaileon
• Build HTML emails
• Collaborate with marketing teams on messaging, offers, and campaign direction
• Perform QA checks before every email deployment
• Review formatting, links, images, personalization, mobile responsiveness, tracking accuracy, and handlebars logic
• Test emails across different devices and email clients
• Identify and resolve issues before campaigns are sent
• Build and manage audience segments based on customer behavior, engagement, demographics, and campaign objectives
• Maintain clean and organized email lists
• Support personalization strategies
• Monitor list health and identify opportunities for improvement
• Support and execute A/B tests across email campaigns
• Test subject lines, copy, calls-to-action, images, send timing, and audience segments
• Analyze results and apply learnings to improve future campaigns
• Continuously optimize email performance based on data
• Monitor open rates, click-through rates, conversion rates, engagement trends, and campaign revenue or lead impact
• Build and implement UTM tracking
• Create performance reports and provide insights for improvement
• Use data to recommend campaign optimizations
• Leverage AI tools to improve email marketing workflows and efficiency
• Use AI for content optimization, campaign analysis, testing ideas, and workflow improvements
• Identify opportunities to automate repetitive marketing tasks
• Stay current with AI-enabled marketing tools and best practices

Email Marketing Manager jobs in Egypt

Email Marketing Specialist