Email Marketing Manager

• Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline
• Build and maintain the email marketing calendar, aligning sends with product launches, events, webinars, and sales priorities
• Develop segmentation and cadence strategies for prospects, customers, and partners
• Plan, build, and send newsletters, promotional sends, event invitations, and product announcements
• Coordinate with content creators and project manage the flow of content into the email program
• Write and edit email copy and subject lines for security, risk, and compliance leaders
• Run QA on every send, including content, links, PDFs, rendering across devices, and personalization fields
• Design, build, and optimize automated workflows, including lead nurture tracks, onboarding sequences, and re-engagement campaigns
• Work with sales to align email touches with the sales process and lead handoff
• Build targeted prospect lists using Salesforce and ZoomInfo and manage list growth strategies
• Manage the contact database, including segmentation, data hygiene, suppression, and unsubscribes
• Monitor bounces, spam complaints, and SPF, DKIM, and DMARC authentication to protect sender reputation and inbox placement
• Run A/B tests on subject lines, content, calls to action, and send times
• Own weekly reporting on open, click, conversion, and unsubscribe rates
• Report monthly and quarterly on email's contribution to leads, pipeline, and revenue
• Recommend improvements to email systems, processes, and tools
• Support other tasks needed for the team's success

Email Marketing Manager jobs in Florida

Email Marketing Specialist