Email Marketing Manager

• Own and optimise marketing automation platforms, Zoho/HubSpot/Demandbase integrations and lead management processes
• Review and optimise lead lifecycle stages, scoring models and routing rules
• Ensure data quality, compliance and reporting accuracy across marketing systems
• Work with Sales to improve lead handover, qualification and conversion processes
• Develop dashboards and reporting connecting marketing activity to pipeline and revenue outcomes
• Identify opportunities to automate processes and improve operational efficiency
• Manage the marketing deployment calendar
• Build and execute email campaigns
• Develop audience segmentation strategies
• Create automated nurture journeys aligned to buying stages
• Monitor campaign performance, analyse results and optimise programs
• Manage email deliverability, subscription management and compliance
• Conduct A/B testing to improve open rates, engagement and conversions
• Provide analysis on campaign performance, conversion rates and pipeline generation
• Support attribution, reporting, forecasting, planning and marketing performance reviews
• Continuously improve marketing systems and processes
• Test new technologies and approaches
• Collaborate across Sales, Marketing, CAMS and Channel
• Establish scalable marketing foundations supporting Origina’s growth

Explore Marketing Operations, Email Marketing Manager at Origina. Review requirements and application details.