Email Marketing Manager

• Plan, build, test and send all company emails in HubSpot
• Develop and maintain a shared email calendar aligned with event timelines and business goals
• Set campaign goals and track opens, clicks, lead capture, conversions and revenue
• Build lead-capture and nurture journeys from first interest through ticket purchase
• Connect landing pages, forms and lead magnets to CRM workflows
• Coordinate lead handover with sales and partnerships
• Build and maintain audience segments for founders, investors, healthcare executives, sponsors, speakers and past attendees
• Use dynamic content and personalisation
• Write concise, action-oriented email copy
• Collaborate with designers on responsive, mobile-friendly templates
• Map, build and test automated touchpoints across the attendee lifecycle
• Perform QA checks on lists, consent, personalisation, links, formatting and workflow logic
• Maintain QA logs and testing checklists
• Work with IT to test and monitor automated ticketing emails
• Lead migration of email communications into HubSpot and maintain clean, documented workflows
• Review tools and processes and recommend improvements
• Ensure GDPR, CAN-SPAM and data protection compliance
• Maintain list hygiene and monitor sender reputation and deliverability
• Track and report deliverability, engagement, conversions, upgrades and revenue
• Run A/B tests and turn results into recommendations
• Align email with social, paid media and content marketing
• Coordinate communication ownership across marketing, sales, partnerships and event teams

Email Marketing Manager jobs in Malta

CRM & Email Marketing Specialist