Email Marketing Manager

• Define and maintain the product vision, strategy, roadmap, and measurable outcomes for email marketing platforms or capabilities
• Lead product discovery by identifying stakeholder needs, business opportunities, operational pain points, market trends, competitive insights, and digital experience gaps
• Translate client insights and journey friction into clear product opportunities and prioritized solutions
• Lead roadmap development and prioritization across email marketing capabilities
• Translate product strategy into epics, features, user stories, acceptance criteria, business requirements, and measurable success metrics
• Lead and participate in Agile ceremonies including PI planning, backlog refinement, sprint planning, sprint reviews, demos, dependency reviews, and release readiness discussions
• Maintain alignment between the roadmap, delivery backlog, business priorities, technology dependencies, and enterprise strategic themes
• Use analytics, funnel reporting, experimentation results, operational data, and production performance to evaluate product health and recommend improvements
• Establish, monitor, and communicate product KPIs including adoption, application starts, completion rate, conversion rate, funding rate, abandonment, ease of use, defect trends, cycle time, personalization effectiveness, and business value
• Partner with Marketing, Personalization, Data, and Analytics teams to advance targeted digital experiences, campaign enablement, client engagement, and digital sales outcomes
• Lead cross-functional teams through discovery, solution alignment, delivery planning, execution, validation, launch, and post-production optimization
• Partner with Technology and Architecture teams to ensure solutions are scalable, secure, resilient, maintainable, and aligned with platform strategy
• Manage dependencies, risks, issues, decisions, and tradeoffs; communicate impacts and recommendations to stakeholders and senior leaders
• Ensure lifecycle processes, risk reviews, controls, accessibility, privacy, security, legal, compliance, and audit documentation are addressed
• Support release planning and go-to-market readiness with business, operations, marketing, training, communications, support, controls, and technology teams
• Validate delivered capabilities against objectives, client experience goals, acceptance criteria, and expected outcomes; drive remediation or optimization
• Prepare executive updates, roadmap communications, product recommendations, decision materials, and performance reporting
• Act as subject matter expert for assigned platforms, capabilities, systems, and business outcomes
• Mentor Product Managers, Product Owners, analysts, and cross-functional partners on product management, Agile delivery, measurement, and outcome-based decision-making

Email Marketing Manager jobs in North Carolina

Senior Product Manager, Email Marketing