Email Marketing Manager

• Maintain the currency and accuracy of the email schedule, ensuring emails are on target to be sent on time
• Manage email campaigns throughout the project process, ensuring projects run smoothly and all approvals are obtained
• Build, test, proof, set-up and send emails
• Assist with email marketing program development and execution, including segmentation, testing, and deployment
• Manage the coordination of email reporting
• Assist in researching and implementing latest best practices and industry standards across marketing automation platform
• Implement A/B and multivariate testing on emails and content to maximize performance and engagement
• Understand and adhere to the Company’s risk and regulatory standards, policies, and controls in accordance with the Company’s Risk Appetite
• Identify risk-related issues needing escalation to management
• Promote an environment that supports belonging and reflects the M&T Bank brand
• Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable
• Complete other related duties as assigned

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