Email Marketing Manager

• Build and launch email campaigns in Klaviyo and SMS campaigns in Attentive, managing content, personalization, links, tracking, audiences, and scheduling
• Build and maintain automated welcome, abandonment, post-purchase, cross-sell, win-back, and re-engagement journeys
• Create customer segments using engagement, purchase history, product or category interest, lifecycle stage, and other customer signals
• Use HTML and CSS to update email templates, troubleshoot rendering issues, and support responsive designs
• Own pre-launch QA for content, imagery, links, tracking, rendering, mobile experience, personalization, exclusions, suppressions, journey logic, and compliance
• Coordinate briefs, assets, approvals, calendars, and deadlines with marketing, brand, creative, merchandising, and ecommerce teams
• Support consent management, list hygiene, email deliverability, SMS compliance, and data integrity
• Maintain campaign documentation, naming conventions, QA checklists, templates, and reporting trackers
• Run email and SMS tests, document results, and apply learnings to improve content, audiences, timing, and customer experience
• Monitor campaign and journey performance, including engagement, conversion, attributed revenue, and revenue per recipient
• Turn performance results into practical recommendations
• Participate in planning and contribute to contact strategy, lifecycle roadmaps, segmentation, testing priorities, and revenue goals

Email Marketing Manager jobs in Tennessee

Senior Email Marketing Specialist