Email Marketing Manager

• Manage email campaigns from creation and writing through launch, measurement, and optimization
• Build and nurture automations that convert prospects into customers
• Maintain and update existing automations
• Own lead magnets end to end, including ideation, copywriting or writer briefing, and maintenance
• Identify email list growth opportunities
• Build forms, pop-ups, and landing pages to convert visitors into subscribers
• Organize and maintain MailerLite accounts
• Build segmentation and interest groups and tailor messaging, tone, and cadence to audience segments and industries
• Partner with writers to brief and produce blog content
• Review and improve existing email-marketing content and develop advanced topics
• Develop original email-marketing angles that attract citations and search-engine attention
• Measure performance, define KPIs, analyze campaigns, and implement improvements
• Maintain deliverability standards and industry best practices
• Monitor email marketing features, research, trends, and community discussions and apply insights to content and strategy
• Coordinate with the Email Lifecycle Manager to keep marketing and product/lifecycle email consistent without overlap

Email Marketing Manager jobs in Worldwide

Senior Email Marketing Specialist