Enrollment Specialist

• Implement recruitment strategies aligned with the college’s strategic enrollment management plan
• Conduct high school visits, classroom presentations, college fairs, career fairs, and community outreach events
• Plan and facilitate on-campus and virtual information sessions, open houses, and visit experiences
• Develop and maintain relationships with K-12 partners, workforce centers, community organizations, technical program industries, and referral sources
• Coordinate faculty and student involvement in recruitment programs
• Communicate with high school counselors, workforce centers, business and industry partners, and other interested parties
• Represent the college in the community while promoting academic programs, student support services, and career pathways
• Assist with recruitment initiatives for diverse, underserved, adult, transfer, and workforce populations
• Coordinate faculty, staff, student ambassadors, and alumni participation in recruitment efforts
• Provide individualized admissions and enrollment guidance to prospective students and families
• Use CRM and enrollment communication systems to track inquiries, applications, communications, event participation, and enrollment outcomes
• Execute and monitor automated communication campaigns using email, text messaging, phone outreach, and digital channels
• Maintain accurate prospect and applicant records in compliance with institutional policies and FERPA
• Develop, implement, and evaluate communication workflows and family outreach
• Coordinate parent and family information sessions, campus visits, open houses, enrollment days, and outreach activities
• Monitor recruitment pipelines and follow-up activities
• Generate reports and analyze recruitment and communication data
• Evaluate recruitment events, communication campaigns, and outreach strategies for effectiveness and return on investment
• Analyze enrollment metrics and recommend improvements to recruitment processes, communication strategies, and enrollment technologies
• Stay current on enrollment management best practices, CRM technologies, recruitment trends, and higher education developments
• Participate in committees, workgroups, and special projects
• Assist with institutional initiatives supporting recruitment, retention, and student success
• Perform other assigned duties

Explore Enrollment Specialist – MnSCU Academic Professional 1 at Minnesota State Moorhead. Review requirements and application details.