Events

• Translate regional business priorities into integrated marketing strategies that drive growth, deepen client loyalty, and elevate brand presence across U.S. Wealth
• Serve as the central marketing advisor to Regional Presidents and Wealth Managing Directors
• Translate regional priorities into annual plans with goals, budgets, and KPIs
• Advise senior leaders on go-to-market strategies for priority offerings
• Lead integrated marketing plans spanning brand, content, events, CRM, digital, and social
• Ensure consistent experiences and messaging across invitations, landing pages, on-site activations, post-event journeys, and social amplification
• Collaborate with brand, creative, and events teams on narratives, assets, and guidelines
• Design and deliver thought leadership forums, strategic community partnerships, premium hospitality, and high-impact sponsorships
• Identify and secure sponsorships, negotiate benefits, and ensure ROI
• Partner with digital and e-commerce teams on targeted landing pages and personalized post-event journeys
• Extend event reach through coordinated digital and social activation
• Partner with Communications/PR on media moments, speaking opportunities, and executive thought leadership placements
• Develop post-event content strategies, including recaps, CTAs, gated content, and nurture streams
• Build and manage a data-driven performance framework tracking engagement, pipeline influence, sourced revenue, client sentiment, and spend efficiency
• Report marketing contributions to pipeline and revenue and translate insights into action
• Identify opportunities to streamline, scale, or replicate best practices across regions
• Mentor and influence junior team members
• Oversee budget planning, forecast accuracy, vendor management, cost optimization, compliance, risk, and brand standards
• Manage hospitality programs and premium experiences
• Oversee a 1.5mm budget and account for associated activities

Explore Senior Manager, Regional Event Marketing at BMO U.S.. Review requirements and application details.