General

• Plan, launch, manage, and optimise paid advertising campaigns across Meta Ads, Google Ads, and other relevant paid media channels.
• Monitor campaign performance and make data-driven adjustments to improve ROAS, CPA, CPL, CTR, and other key performance metrics.
• Manage advertising budgets and allocate spend based on campaign performance and business objectives.
• Develop and execute testing strategies across audiences, creatives, placements, offers, and campaign structures.
• Identify opportunities to scale successful campaigns while maintaining efficiency and profitability.
• Analyse campaign and funnel performance to identify areas for improvement.
• Collaborate with creative and marketing teams to develop high-performing ad concepts and provide performance-based feedback.
• Set up and maintain tracking, attribution, pixels, and conversion events.
• Produce performance reports and communicate campaign insights, results, and recommendations.
• Stay current with advertising platform changes, emerging trends, and new paid media opportunities.

General jobs in Cuba

Media Buying Specialist