General

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram
• Manage and strategically allocate advertising budgets to maximize ROAS and minimize customer acquisition costs
• Continuously optimize campaigns based on CPA, CPL, CTR, CPC, conversion rates, and ROAS
• Develop and test prospecting, retargeting, lookalike audience, and broad targeting strategies
• Collaborate with creative teams to develop, test, and refine high-converting ad creatives, copy, and messaging
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking
• Build and present detailed performance reports with actionable insights and recommendations
• Identify winning campaigns and scale advertising spend efficiently without compromising profitability
• Analyze landing pages, conversion funnels, and customer journeys to improve overall campaign performance
• Stay updated on Meta advertising algorithm changes, platform updates, and paid social best practices

Explore Senior Meta Ads Specialist at Huzzle.com. Review requirements and application details.