General

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Continuously improve ROAS, CPA, CPL, CTR, and conversion rates to maximize advertising profitability.
• Manage and scale significant monthly advertising budgets while maintaining strong performance.
• Collaborate with creative teams to develop high-converting ad creatives, messaging, and testing frameworks.
• Build and refine prospecting, retargeting, and lookalike audience strategies.
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking.
• Execute structured experiments across creatives, audiences, placements, and campaign strategies.
• Monitor performance, identify opportunities, and provide actionable insights and recommendations.
• Develop and execute strategies to scale winning campaigns while maintaining efficiency.
• Work closely with marketing, creative, and leadership teams to align paid media campaigns with business objectives.

Explore Senior Meta Ads Specialist at Huzzle.com. Review requirements and application details.