Graphics Designer

• Own and manage the full-scope brand visual system for a specialty coffee brand across VI, packaging, product visuals, marketing collateral, and social media
• Work with Brand Marketing to deliver visual content aligned with product launches, campaigns, and brand initiatives
• Maintain and evolve the brand VI system covering color, typography, layout, and visual language
• Establish comprehensive brand usage guidelines
• Lead production of campaign key visuals, seasonal marketing, product posters, menu systems, packaging, merchandise, brand books, and in-store print materials
• Manage visual design across Xiaohongshu, WeChat, e-commerce listings, official announcements, and event covers
• Collaborate with marketing on product launches, brand collaborations, themed campaigns, and content calendars
• Deliver visual packages that drive conversion and brand visibility
• Build and maintain an asset library, template system, and design standards repository
• Monitor specialty coffee brand aesthetic trends and refine the visual language toward a younger, more elevated direction
• Review and QA graphic design deliverables
• Manage team scheduling, quality standards, and delivery timelines

Explore Graphic Visual Design Lead at Blue Bottle Coffee. Review requirements and application details.