Growth Marketing

• Own the commercial performance and strategic direction of mobile titles transitioning from validation into scale
• Take full accountability for revenue, profitability, growth, and long-term product performance
• Establish growth plans, operating budgets, and financial targets
• Allocate capital and resources across titles based on commercial potential, scalability, and expected returns
• Build and lead a multidisciplinary business unit capable of operating multiple live titles at scale
• Develop and execute growth strategies for proven titles
• Own user acquisition strategy, budgets, creative performance, and channel diversification
• Manage ROAS, LTV, CAC, retention, and payback periods to drive profitable acquisition
• Lead product strategy and roadmaps for titles in the growth portfolio
• Oversee live operations, including events, content updates, progression systems, economy balancing, and player engagement
• Drive experimentation across gameplay systems, monetization mechanics, offers, and player experiences
• Oversee development, engineering, QA, and maintenance functions
• Establish release cycles, development roadmaps, and operational processes
• Build performance frameworks across acquisition, engagement, retention, monetization, and profitability
• Use cohort analysis, predictive LTV models, experimentation, and advanced analytics to guide decisions
• Develop forecasting, performance reporting, and decision-making processes
• Recruit, develop, and lead talent across growth, UA, product management, live operations, analytics, and development
• Establish accountability, performance management, collaboration, and scalable operating systems
• Build a repeatable, profitable growth engine for the mobile game portfolio

Explore VP Growth – Live Games at UserWise. Review requirements and application details.