Growth Marketing

• Lead The Hartford's consumer growth strategy across the employee lifecycle
• Drive measurable outcomes in enrollment participation, product adoption, customer engagement, retention, and lifetime value
• Lead consumer engagement, consumer lifecycle marketing, audience segmentation, personalization, and growth analytics within a unified operating model
• Translate customer insights, business priorities, market trends, and consumer expectations into growth strategies
• Partner with Distribution, Product, Customer Experience, Technology, Enrollment Operations, Benefits Technology partners, Sales, Strategic Planning, Digital Experience, and Enterprise Marketing leaders
• Establish the long-term consumer growth vision and strategic roadmap
• Develop annual and multi-year growth strategies aligned to Employee Benefits business objectives
• Lead operating model leveraging third-party data sources and advise on first-party data investments
• Establish an end-to-end journey framework spanning awareness, consideration, enrollment, onboarding, engagement, claims, retention, and advocacy
• Improve end-to-end customer experiences, including decision support optimization and key demos
• Create B2C value proposition and scaled content supporting benefit selection
• Support top-of-funnel brand performance with Research, Paid Advertising, and Media Relations leaders
• Establish B2C strategies to improve participation, product election rates, and benefit awareness
• Drive innovation in enrollment experiences, decision support, personalization, and consumer education
• Establish prioritization frameworks and evaluate growth opportunities across customer segments, industries, demographics, and lifecycle stages
• Recommend investment strategies and resource allocation based on expected business impact
• Influence enterprise planning through consumer growth intelligence and performance insights
• Advise Employee Benefits leadership on consumer behavior, enrollment trends, and growth opportunities
• Present strategic recommendations and business cases to executive leadership
• Build and develop a new team of 3–4 B2C professionals
• Foster innovation, experimentation, accountability, and customer-centricity

Explore Employee Benefits Director, Consumer Growth & Experience Strategy at The Hartford. Review requirements and application details.