Growth Marketing

• Own full-funnel advertising strategy across Meta, Google, including PMax, and TikTok
• Determine channel mix, budget allocation, audience architecture, and paid advertising creative strategy
• Set strategic direction and execute
• Build and manage a structured testing program for the website and content
• Develop hypothesis-driven tests across landing pages, PDPs, offers, messaging, and creative concepts
• Establish success criteria and measurement for tests
• Document learnings from completed tests
• Distinguish between a test and a tweak
• Separate branded harvest from real demand generation
• Apply incrementality thinking rather than relying solely on platform-reported ROAS
• Frame recommendations around MER and contribution margin
• Deliver actionable feedback in writing
• Ensure audits, test readouts, and monthly reviews identify what is broken, the proposed fix, who is responsible, and how success will be measured
• Conduct a monthly strategic review with brand leadership
• Review tests, learnings, and changes in metrics
• Determine where the next dollar of spend or hour of effort should go
• Within the first 90 days, deliver a full-funnel audit covering ad accounts, site, and content
• Put the top three prioritized fixes in motion
• Establish a testing cadence with at least two completed tests and documented readouts
• Provide a one-page explanation of budget allocation
• Drive at least one measurable improvement in conversion rate, MER, new-customer CAC, or contribution margin
• Report to the CMO and work with brand leadership

Growth Marketing jobs in Egypt

Growth Strategist