Growth Marketing

• Take full responsibility for growth and monetization initiatives, from strategy to execution, using AI agents and automated workflows
• Develop scalable acquisition, activation, retention, and upsell campaigns driven by AI
• Set measurable campaign goals and use AI to monitor ROI, KPIs, and performance in real time
• Optimize campaigns, pricing strategies, and user journeys using AI-driven analytics and automated experimentation
• Ensure consistent execution across marketing channels, with AI handling messaging, creative, and delivery at scale
• Analyze user behavior, market trends, and competitor strategies with AI to uncover opportunities
• Lead process improvements to make growth operations efficient, repeatable, and automated
• Collaborate with product, marketing, and design teams to implement high-impact features
• Decide where AI runs autonomously and where human oversight is required
• Document strategies, systems, and outcomes clearly to ensure transparency and alignment

Explore Mobile App Head of Growth, Monetization at Arise AB. Review requirements and application details.

Mobile App Head of Growth, Monetization

• Develop and execute the company’s overall brand and marketing strategy
• Create content for technical B2B audiences, including case studies, comparison pages, integration explainers, launch announcements, sales materials, and website content
• Research the AdTech industry, technical documentation, market trends, competitors, and customer needs
• Manage the company’s LinkedIn presence and develop the CEO’s personal profile and thought leadership
• Build and maintain a social media content strategy and measure performance
• Manage inbound lead generation, landing pages, forms, lead routing, CRM hygiene, and nurture sequences
• Ensure demo requests and inbound leads are followed up effectively
• Build relationships with trade publications, podcasts, industry newsletters, and relevant communities
• Coordinate PR activities, podcast and panel opportunities, and industry events
• Develop and maintain the company’s visual identity, tone of voice, and brand guidelines
• Support entry into new markets and buyer segments through market-specific marketing initiatives
• Work with the CEO and internal technical teams to translate complex product concepts into marketing communication
• Identify opportunities to automate marketing processes using AI and digital tools
• Design and implement research, content, lead-generation, and workflow automation systems
• Manage projects, freelancers, external partners, and marketing systems
• Continuously test, measure, and improve marketing activities based on performance and business objectives

Explore Brand and Growth Manager at Team Up - We Build Teams. Review requirements and application details.