Growth Marketing

• Own mobile app growth end to end, converting paid and organic installs into registered, verified and funded traders
• Set the app acquisition strategy, run the budget and own performance from impression to first-time deposit and beyond
• Plan, launch and optimise app install and in-app event campaigns across Apple Search Ads, Google App Campaigns, Meta, TikTok and programmatic/DSP partners
• Optimise campaigns toward registration, KYC completion and first-time deposit using value-based and event-based bidding
• Own app user-acquisition budget and regional pacing, reallocating spend based on CPA, ROAS and cohort quality
• Brief and test video, playable, static and store-asset creative with the Creative team
• Source, onboard and manage app networks and agencies with fraud controls
• Own App Store and Google Play optimisation, including keyword research, metadata, screenshots, preview videos and localisation
• Run store-listing experiments and Custom Product Pages aligned with paid campaigns
• Grow ratings and reviews through in-app prompts and review management
• Drive web-to-app and cross-channel installs with SEO, Content, Social, CRM and Partnerships teams using deep links and QR flows
• Own mobile measurement setup with an MMP, SKAdNetwork/AdAttributionKit and Google Privacy Sandbox for Android
• Build cohort, LTV and payback reporting with BI, connecting installs to FTD, net deposits and ARPU
• Maintain accurate event tracking, postbacks and attribution windows across partners
• Partner with Product and Development on onboarding, KYC and first-deposit flows
• Work with CRM and Lifecycle on push, in-app and email journeys for new app users
• Ensure app marketing complies with regulators and Apple/Google financial-services policies, including risk warnings and country restrictions

Explore Mobile App Growth Manager at FP Markets (First Prudential…. Review requirements and application details.