Growth Marketing

• Optimize user growth and marketing strategies based on Binance’s global ecosystem
• Lead full-funnel user journey analysis from acquisition through retention
• Drive multi-channel user acquisition through KOLs, paid ads, SEO, referrals, communities, and social channels
• Set up and track CAC, LTV, retention, conversion, and viral-coefficient metrics
• Run rapid A/B tests, iterate growth models, and improve user quality
• Tailor strategies for local markets using deep user insights
• Collaborate cross-functionally to implement strategies

Growth Marketing jobs in Hong Kong

Business Insight Lead – User Growth