Growth Marketing

• Own digital marketing strategy and execution for Bible Gateway and drive growth for Bible Gateway Plus through customer acquisition and improved retention
• Lead planning and messaging across seasonal and evergreen campaigns and organic and paid channels, including Meta, YouTube, email, SMS, and push
• Adjust marketing strategy based on data to achieve growth goals
• Lead strategy, execution, and testing of funnel marketing strategies through multiple site entry points
• Lead retention strategies to improve subscriber engagement, reduce churn, and improve lifetime value
• Own revenue growth, engagement, conversion, retention metrics, marketing-spend efficiency, forecasts, budgets, and cross-channel resource allocation
• Build and lead the marketing analytics function and connect data insights with marketing and product teams
• Analyze customer data, market research, and digital analytics to develop actionable marketing insights
• Guide organic growth across traditional search, AI-powered discovery, and emerging channels
• Lead, coach, and mentor a team of 5+ marketers

Explore Senior Director, Growth Marketing at HarperCollins Publishers. Review requirements and application details.