Head of Department

• Own each short after post-production through testing, iteration, and final optimization before public release
• Create four to five strategically different versions of each short, including alternate hooks, openings, pacing, story structure, calls to action, and endings
• Manage the Testing Assistant in setting up Instagram Trial Reels and Facebook A/B tests
• Run follow-up tests when initial results reveal additional opportunities
• Review hook rate, retention charts, drop-off points, completion rate, engagement, and other platform signals
• Diagnose where viewers lose interest
• Recommend and execute data-driven edit changes, including requesting new voiceover from Dhar when needed
• Create reporting systems tracking versions, hypotheses, results, learnings, next steps, and final publishing recommendations
• Compare test performance with live-post performance to develop KPIs and minimum thresholds for successful public releases
• Oversee one Testing Assistant and lead the day-to-day workflow of the Shorts Testing Team
• Report directly to the Head of Shorts

Head of Department jobs in India

Head of Shorts Testing – International