Head of Department

• Own the brand story, positioning, tone of voice and brand guidelines for both brands, keeping them distinct
• Design and run a giving-back program with shelter and rescue partners, and track its impact
• Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social, creators and press
• Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
• Win earned media by pitching brand moments, cause campaigns and launches directly or through a managed PR agency
• Build a super-fan community and turn customer reviews, photos and stories into brand content
• Report brand health monthly and own the brand budget
• Own brand foundations, guidelines and asset libraries for both brands
• Review new pages, packaging, emails and key ads before launch, and conduct quarterly brand audits
• Choose anchor causes with the CEO and manage national and local shelter and rescue partners
• Run adoption events and donation drives, tracking and reporting their impact
• Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit, and track mentions
• Set monthly Rocks with the CEO and write SOPs so the playbook works without one person

Explore Head of Brand – Impact at KittySpout. Review requirements and application details.