Influencer Marketing

• Build and maintain a database of potential and existing PRO Collective members
• Research and identify credible emerging voices across professional skin care, esthetics, dermatology, nursing, medspa, skin science, wellness, and education
• Identify students, emerging professionals, and established professionals who fit the Dermalogica community
• Develop and distribute monthly PRO content briefs aligned with the marketing calendar
• Monitor social media and community conversations to identify trends, questions, topics, and content opportunities
• Support communication with PRO Collective members and maintain engagement
• Coordinate PRO filming days, events, office visits, and other content opportunities
• Maintain records of PRO-generated content, including links, social handles, content type, engagement, and usage rights
• Support monthly reporting on PROs activated, content generated, social tags, engagement, and top-performing content
• Make recommendations for the growth and evolution of the PRO Collective
• Develop and maintain influencer and PRO seeding lists
• Coordinate product shipments and track product seeding
• Support organic PR and influencer mailer send-outs
• Track influencer and PR activity and maintain organized records
• Stay informed about product launches, campaigns, product education, and key brand messages
• Monitor and respond to community questions and conversations across Instagram, TikTok, and Facebook
• Identify opportunities to engage with professional and skin care communities
• Bring forward social trends, conversations, creators, and content ideas
• Collaborate with the Marketing team to support positive and authentic community engagement

Influencer, Community Marketing Intern

• Manage influencer relations, the affiliate influencer space, content creation, and day-to-day operations
• Manage and mentor the Social Media Specialist
• Develop the influencer go-to-market strategy for brands across major social platforms
• Develop and manage influencer outreach campaigns
• Build, organize, and grow the influencer and creator portfolio
• Design, present, negotiate, and secure usage rights for influencer partnership content
• Measure and communicate influencer campaign effectiveness and optimize future strategies
• Identify new creator opportunities and lead creative ideation
• Oversee multimedia content production for influencer and PR campaigns
• Develop and implement the annual public relations strategy
• Identify opportunities to introduce the Bioderma brand to new audiences
• Write press releases, media pitches, and other PR materials
• Manage media inquiries and interview requests; build relationships with media contacts
• Manage and mentor the Social Media Specialist, ensuring alignment on brand tone, messaging, and priorities
• Oversee the organic social media strategy
• Support social media planning, content ideation, and storytelling
• Collaborate with the Marketing team to create content for social media, newsletters, and the brand website
• Analyze performance metrics and provide optimization recommendations
• Manage campaign and talent budgets and logistics
• Collaborate with the Marketing team to develop integrated campaigns
• Prepare, distribute, and present weekly, monthly, and quarterly updates and performance reports
• Provide industry insights, trends, and case studies to internal teams and senior leadership

Influencer Marketing jobs in Canada

Influencer, Community Marketing Intern

PR and Influencer Manager