Influencer Marketing

• Own the global influencer and creator strategy across all SiGMA Group brands, aligned to event, audience and revenue targets.
• Build annual and per-event influencer plans by region, platform, audience segment and budget.
• Scale barter and affiliate models and develop long-term ambassador programmes.
• Define campaign goals, KPIs and deliverables.
• Lead, coach and develop Influencer Managers across international offices.
• Allocate brands, events and markets; set priorities and run performance check-ins.
• Build scalable playbooks, templates and processes.
• Act as senior escalation point for influencer relationships, disputes and brand-risk issues.
• Identify, vet and onboard influencers, streamers, KOLs, content creators and talent agencies globally.
• Manage a high volume of creator relationships and maintain a structured creator database.
• Design influencer programmes for every event, including pre-event promotion, on-site coverage and post-event content.
• Organise influencer logistics including schedules, flights, accommodation, accreditation and on-site activities.
• Collaborate with events, content, social and PR teams.
• Oversee campaigns from ideation through post-launch analysis.
• Write creator briefs, manage approval workflows and coordinate paid-media amplification.
• Ensure creator content complies with advertising disclosure, platform, gambling and crypto rules.
• Vet creators for audience age, geography and reputation.
• Own budgets; negotiate rates, usage rights, exclusivity and deliverables; manage contracts and compensation agreements.
• Set up partnership tracking using UTMs, unique codes and dedicated landing pages.
• Report on reach, engagement, cost per result and ROI, and present insights to marketing leadership.
• Benchmark competitor and industry creator activity.

Explore Influencer Manager – Lead at SiGMA World. Review requirements and application details.