Influencer Marketing

• Source and identify relevant influencers and content creators across YouTube, TikTok, and Instagram
• Evaluate creator profiles using audience demographics, geographic distribution, engagement rates, average views, posting consistency, brand safety, and previous brand partnerships
• Use influencer discovery and analytics platforms to identify suitable creators and assess campaign value
• Prepare creator shortlists with performance metrics, pricing estimates, and recommendations
• Manage creator outreach through email, social media, LinkedIn, talent agencies, and managers
• Negotiate partnership terms, including rates, deliverables, usage rights, exclusivity, and payment conditions
• Evaluate creator rates against CPM and CPV industry benchmarks
• Coordinate contracting by documenting commercial terms and communicating relevant information accurately
• Maintain creator communications, negotiations, and partnership progress in HubSpot or other tracking systems
• Manage multiple influencer campaigns within agreed deadlines
• Collaborate with campaign managers and internal stakeholders to align creator selections and partnership terms with client expectations
• Maintain creator databases, campaign trackers, and project updates using Google Sheets, Asana, and collaboration tools
• Identify challenges, communicate project updates, and suggest improvements to sourcing, negotiation, and campaign delivery

Explore Influencer Marketing Manager at TheSoul Group. Review requirements and application details.