Influencer Marketing

• Develop and implement influencer strategy across key markets
• Source, vet, and onboard gaming and sports influencers
• Build and manage a freelance influencer pool for scalable activity and seasonal needs
• Supply influencer talent and content to Social Media Specialists for casino and sports brand projects
• Integrate influencer content into the broader social and content ecosystem in alignment with brand tone and compliance
• Organize influencer monetization across social media and affiliate structures
• Set up and maintain UTM-based attribution for influencer-driven traffic, leads, and conversions
• Report on influencer performance according to campaign goals
• Optimize influencer mix and spend based on measurable ROI
• Ensure partnerships and content comply with gambling regulations, platform policies, and disclosure requirements
• Collaborate with Legal to formalize influencer agreements and mitigate risk
• Perform other duties as assigned by management

Influencer Marketing jobs in Malta

Influencer Marketing Specialist